Hiring Assessment•Client Onboarding Simulation
Build a Campaign From Client Brief to Customer
This short assessment helps us understand how you think about marketing, consumer psychology, creative, media buying, and lead conversion. There are no trick questions and there is not always one correct answer. We care most about the reasoning behind your decisions.
Estimated completion time:
20–30 minutesPlease do not spend > 30 mins Answers save automaticallyA few guidelines
•Please do not spend more than 30 minutes: We are evaluating how you think, not how much time you spend.
•Keep answers concise & practical: Most written answers only require a few sentences. No bonus points for essays.
•Use your own judgment: We value clear, grounded reasoning over marketing buzzwords.
•Simple strategies are welcome: Simple marketing is often the most profitable. No need to manufacture complexity.
•AI tools permitted: Feel free to use AI as part of your normal workflow, but final answers must reflect your authentic marketing instincts.
•Creative practicality: Don't spend hours designing. 1 clean, scroll-stopping static concept communicates your judgment effectively.
•Think like a partner: Treat Fitness1440 as a real business needing real local customers through the door on a $1,500/month budget.
ID
Candidate Details
Please enter your contact information for the Xcel Media recruiting team.
Welcome to the Xcel Media Marketing Challenge
Imagine that you have just been assigned a new Xcel Media client: Fitness1440. Your job is to review the business, understand its potential customer, develop an offer and advertising strategy, create sample ad copy and creative, and diagnose campaign bottlenecks.
⏱️ Estimated completion time: 20–30 minutes•Please do not spend more than 30 minutes on this assessment.
We are evaluating how you think, not how much time you spend. Keep your answers concise and practical.